Sometimes you’ve got to be cruel to be kind.

Giving good honest feedback can be brutal. Finding it online is near impossible. Krool is a community that helps creatives not only find great feedback but also learn how to give better feedback themselves.

Getting helpful
feedback is hard

We’ve been thinking about this for a while and seen that places originally designed for feedback and growth have morphed into more promotional recruiting tools. Although they still act in some capacity as learning experiences, it’s no longer their core focus. But there’s more…

  • Most of the comments given on existing platforms are inactionable and quite frankly useless.
  • Likes are being treated as validation. It’s not really actionable feedback that helps in anyway.
  • People just starting out lack the exposure to find and learn from more experienced creatives.
  • Often people focus on becoming popular/famous within a community rather than truly giving back.

We’re solving it.

Our platform helps creatives of all levels gain thoughtful actionable insights about their work. We want to put real value back into getting feedback through education, quality control, guidelines, and removing ego entirely. Krool is…

  • …focused on maintaining high quality feedback. To do this we’ve built a system of guidelines, rules, and scoring into Krool’s core.
  • …helping both creatives and clients learn to give more actionable honest feedback through our thoughtful interface.
  • …not a place for self-promotion or to find work. It’s entirely focused on feedback and improving your craft. We have no egos.
  • …a place to reach a large group of creatives that are eager to give you feedback and help you grow.
  • …helping creatives share potentially sensitive work that they previously couldn’t through our simple contracts.

You’ll love it.

Having easy access to honest helpful feedback is one of the most important parts of any creative process, especially when first starting out. We hope you’re going to love it as much as we do.

We can’t wait to see a community of mentors and creators coming together to help each other grow.

See you soon.

Join the club

We’re still a while off from a public launch, but we’d love to start getting people onboard. Whether you want to have your own work critiqued or give the kind of feedback you wish you had gotten when starting out, we got you covered. This is just the start.
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